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There are also several elements that must be regarded in order for a brandname marketing campaign to be a success. The overall manufacturer marketing strategy must be aligned when using the target audience and it is interests and wishes, as well as together with the financial capacities of the company. Branding strategies can include a variety of complex elements including corporate marketing, advertising on TV and radio, promoting pro comp through the the distribution of press kits and catalogues, and promotional actions aimed at boosting product and services user knowledge.