On average, children and young people watch TV around two hours a day.

On average, children and young people watch TV around two hours a day.

Edeka wants to expand its market position in Germany

The growth through new openings is important for Edeka because the Federal Cartel Office gives the retail giant hardly any leeway for acquisitions in view of its already dominant market position. In addition, in contrast to international competitors such as Rewe, Aldi, Lidl or dm, Edeka is only active in the German market.

If it wants to significantly expand its market position, the retail giant must therefore open up new business areas, for example in the organic or drugstore sector. However, this is not without risk. The rival Rewe had also tried in recent years to establish its own organic supermarket chain on the market under the name Temma, but ultimately failed.

According to Mosa, Edeka is not interested in a complete takeover of the Real hypermarket chain that is for sale. Edeka try but "to secure one or the other location".

Edeka and subsidiary Netto increase sales

The consumption of German citizens brought Edeka strong growth in 2018. The group’s turnover increased by 3.2 percent to 53.6 billion euros. The engine of growth were the independent entrepreneurs under the Edeka umbrella, whose sales of 27.6 billion euros were 4.9 percent above the previous year – on a comparable area the plus was 3.6 percent.

No more ketchup? Price war between Kraft Heinz and Edeka escalates Eco at the discounter: Are Lidl, Aldi and Co. breaking the organic idea? After Lidl trouble: supermarket advertising can look so cool

In a growing overall market, Edeka expanded its market share in 2018. Accordingly, they increased by 0.4 percentage points to 20.4 percent. The discount subsidiary Netto also held its own in an intense competitive environment with a 7.9 percent market share (plus 0.1). Together, Edeka and Netto created around 6,700 jobs in 2018. With 376,000 employees, the group is one of the largest employers in Germany.

Sources used: dpa news agency

Climbing adventures, bicycle falls, skateboard accidents – a child’s life leaves scars. The typical areas are the chin, eyebrows and forehead. The scratches are permanent and behind each there is a painful story. 

It is routine for the emergency clinics to clamp and sew: lacerations on the head, frontal bone above the eye socket or on the chin – these areas are most at risk from falls, scuffles and bumps. 

These are the most common situations that tear deep wounds:

Fall on edges when trying to walk for the first time

Knee brake in case of bicycle or skateboard accidents

Tear sharp objects on the head  

Children get away with scratches, they stay superficial, but the scratches that cause scars penetrate deeper layers of the skin, they no longer disappear by themselves, even if children’s skin regenerates better than adult skin.  

Whether a scar forms depends on how deeply the connective tissue under the skin is damaged. It is often said that scars develop more when the scab is peeled off. That’s not true. However, this delays healing and increases the risk of infection. Children pluck at the wound if it should be covered. 

The baby and its sleep rhythm – a topic that worries young parents. Dark circles under the eyes are the unmistakable sign of awake nights. A new mom hates the intriguing question: "And? Does your baby sleep through the night?" No, it hasn’t slept through yet. Can’t even do it yet. Because only at four months does a baby learn to distinguish between day and night. But social expectations are too high to confess the truth.

Sleep needs to be learned

Only in the 36th week does the unborn child learn to sleep in the womb. After birth, it takes the baby about three months to get used to a steady sleep pattern. Newborns need different amounts of sleep. According to stern.de, some babies only need twelve hours of rest, others up to 20 hours. But: you don’t sleep through the night, but open your eyes again after an hour. This is how long a newborn’s sleep cycle lasts – a lot of light dream sleep, little deep sleep. Dr. Ulrich Rabenschlag, child psychologist from Freiburg, explains on familie.de: “In the first 3 months there is still no regularity, only from the 4th month does the sleep center slowly develop to the point where something like a rhythm appears. But you can’t rely on that yet. ”His tip: In the first few months, the mother should adapt to her baby’s sleep rhythm and sleep when it is asleep in order to have enough strength during the waking phases. (Peaceful sleep for the baby with a regular daily routine)

A sleep log helps

Keep a log to see what your child’s sleep pattern actually looks like. Record all the times: when your baby falls asleep, when he wakes up, when you have fed him. This is how you determine how much sleep your child really needs. Then you can start to shift the sleep phases. The shorter the afternoon nap, the longer the night’s sleep. If your baby wakes up more often at night, try to shorten the sleep phases during the day. However, you usually have to be patient for two weeks until your child has adjusted to the new times. (Tips on baby sleep)

Is the conflict in the kindergarten now moving? Words like "hopeful" solve the previous one "stuck" from. This not only gives parents of kindergarten children a sigh of relief. In the daycare wage dispute, the arbitrators want to put a proposal for an agreement on the table by June 22nd.

"We want to do everything we can to come to an agreement" said the arbitrator on the employers’ side, Saxony’s former Prime Minister Georg Milbradt (CDU). "I am hopeful, although it will not be easy."

Milbradt met in Dresden for a first conversation with Hanover’s former mayor Herbert Schmalstieg (SPD), who is supposed to mediate for the Verdi union.

Daycare strike – Working parents have these rights

Daycare strike
Working parents have these rights

Secret meeting of arbitrators should have it all

The working atmosphere at the meeting, which was initially about the schedule, was relaxed, it said. Another meeting is scheduled until June 22nd – "but that has it all" so Milbradt. When and where the representatives of trade unions and municipal employers will next meet, primarily to discuss content, remained a secret.

The unions are calling for a higher grouping of the approximately 240,000 employees in social and educational services – and thus an average of ten percent more wages. The employers refused all-inclusive increases until the end.

Both arbitrators emphasized the great responsibility of both sides. It is not about one "usual collective bargaining" which is about a few percent. "It’s about more. It is about the children, the parents, the finances of the cities and municipalities and, above all, about upgrading the professional activity in the educational and social service" so narrow rise. Milbradt pointed out that one could not intervene in a tariff system without also considering the consequences for other, comparable professions.

Proven negotiating partners set the pace

Both arbitrators assumed that, despite the hardened fronts, there would be a solution to the wage dispute in the week after June 22nd. As early as 2010, Milbradt and Schmalstieg successfully arbitrated collective bargaining in the public sector.

Verdi boss Frank Bsirske had the mediator in the "Stuttgart newspaper" asked to consider public consent. "I would like the broad public awareness of upgrading social and educational services to radiate to the arbitrators" so Bsirske.

Because of the peace obligation during the arbitration, the daycare strike has now been suspended. Since the beginning of the week, the kindergarten teachers have been doing their work again. Collective bargaining was broken off on April 21, 2015, and there was a strike from May 8 to June 5.

Educators keep putting the pressure on

In order to put pressure on during the arbitration, the DGB and Verdi have called for demonstrations and rallies in Dresden, Hanover, Cologne and Nuremberg this Saturday (June 13th). Under the motto "Upgrade now!" The aim is to support employees in the social and educational services.

Arbitration agreed: daycare strikes will end next week Survey: Two out of three citizens are sympathetic to daycare strikes What to do with the child ?: Working parents have these rights in the event of a daycare strike

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On billboards, in newspapers and magazines, on the radio and on television – advertising is part of our daily lives. Protecting children from advertising is hardly possible, it might even have the opposite effect: What you are https://topadultreview.com/ashley-madison-review/ not allowed to do is even more interesting! But especially when it comes to television, younger children are helpless at first hand for advertising strategists. On average, children and young people watch TV around two hours a day. During this time you can see at least 900 commercials a month – and the number is rising. It is therefore necessary to critically question the strategies with children.

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Children as a target group for advertising

"Nothing is impossible …" "Do you still live or are you already alive?" "Everything miller or what" – When it comes to television advertising slogans, children are experts. No wonder, advertising aims to do just that. The three to 13 year olds in particular are a highly sought after target group. The effect on children varies according to their age and stage of life. But the advertising industry can come up with something for every age group. Series and film heroes are the draft horses that are used in the spots around the children’s program. The short, colorful and funny clips can hardly be distinguished from advertising between the individual programs. Young customers are drawn into the multimedia media and consumer world from an early age. Because current studies show it: Children have a massive influence on their parents’ consumption behavior. That is why children are becoming more and more interesting and important as a target group for the advertising industry.

Children in advertising

But if you watch television on private channels in the evening, you can’t miss it: even children themselves are the focus of many commercials. Their makers do it themselves "Child schema" to address adults: be it for foods that are said to be particularly good for the little ones, for detergents or cleaning agents or for products that actually have very little to do with children, such as the latest car models. Children in advertising work – they emotionalise and are therefore good advertising ambassadors.

What children can do at what age

Children only learn to recognize advertising as such over time. Three-year-olds remember the different brand logos, but until the age of six they are unable to distinguish between programming and advertising. This is why it is particularly problematic for younger people when characters or people appear in advertising clips that they already know from children’s programs. The understanding of advertising increases with age, but it is only from the age of eight that children succeed in critically questioning the advertising messages. Now they understand that the commercials want to encourage them to buy something.

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